CAN’T HURT ME


Book Design, Art Direction 


PROBLEMDavid Goggins is widely regarded as the toughest man alive, yet the original cover of his autobiography, Can’t Hurt Me, didn't fully capture the grit, resilience, and transformation at the core of his story.

INSIGHTThe saying “carved in stone” suggests something permanent and unchangeable, much like Goggins' journey, where sheer willpower and determination sculpted him into a new person. His story needed a cover that mirrored the strength and unyielding nature of his transformation.

SOLUTIONTo embody the essence of Goggins’ journey, I created a stone-carved bust of him to adorn the cover of Can’t Hurt Me. The stone bust serves as both a powerful metaphor and a visual representation of the rock-solid, indomitable man readers would discover within the pages.