While working at Canstar Blue as an SEO Specialist, I came to understand how heavily comparison websites depend on organic traffic from Google. This highlighted the need for an additional strategy to generate awareness for the Canstar Blue brand and drive traffic to the website.
For the average Aussie, the energy landscape feels complex and overwhelming. So, while Canstar Blue creates excellent educational content, lengthy and jargon-heavy articles are often glazed over, as their content is inherently boring to the layman. To cut through, energy education needed to be simple, relatable and entertaining.
Welcome to the solar panel, ‘Energy Bill’—a charismatic, down-to-earth Aussie who simplifies the confusing energy landscape and keeps it ocker. Donning an Akubra while spurting an unsavoury amount of Australian slang, Energy Bill becomes the friendly face of Canstar Blue’s energy comparison service. The campaign resulted in an massive boost to website traffic off the base of gaining over over 80,000 views on YouTube.
mitchcarrigan14@gmail.com
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