Mitchell James Carrigan

Pursuading big energy companies that a poor brand is as good as a dead fish.

CLIENTDSR Branding

Project completed at DSR Branding
PROBLEMCompanies in the energy, mining, and resources sector do not see the long-term value of a strong brand. In their eyes, a $5 logo from a freelancer on Fiverr is a sound marketing investment. So, selling the services of a branding agency is a tough task.
INSIGHTHowever, they do appreciate the value of building relationships. And the foundation of building good rapport is a strong handshake. Everyone knows that to have anything less than a firm grip will diminish your chances of gaining someone’s trust and respect.
SOLUTIONTo communicate how important branding is in building relationships, the idea was to create a direct mail piece that put branding in terms that even the most tight-fisted executives would instantly understand (or give them the heebie-jeebies).