As a beloved destination on the Sunshine Coast, John Kyle Espresso is known for its specialty coffee and locally sourced food. However, their ambition to evolve into a lifestyle-oriented, destination café required a fresh brand story for the 'John Kyle' name—one that would captivate newcomers while still resonating with their loyal customer base.
John Kyle’s defining value is creating a home away from home for its customers. So, when when people feel safe and comfortable, they are more likely to relax, be their authentic selves, and have the confidence to step out of their comfort zone.
The new brand identity brought together these feelings of fun, comfort, and authenticity. Our cheeky illustration of ‘JK’ brought this idea of stepping outside your comfort zone to life and and the vibrant forest green and sand colour palette grounds the brand in the lush hinterland and soft beaches of the Sunshine Coast.
Brand Identity
Illustration
mitchcarrigan14@gmail.com
Spotify