KART KIDS

Brand Identity & Illustration

PROBLEMA skilled craftsman was running a small one-man workshop that he was quickly outgrowing. The demand for his hand-made billy carts was rising rapidly, and he needed to expand both his workspace and his team to keep pace with the growing business. In addition, a well-thought-out brand identity was essential—one that matched the quality of his product and resonated with his audience of young, school-age fans.

INSIGHTThe brand line, a slight twist on the original quote from R.K. Davenport, "Heroes aren’t born, they’re hand-made," serves as a call to action for the brand’s young champions. Like the original quote this tagline aims to inspire those who get to enjoy these custom go-karts, that their futures are determined by their actions, not their circumstances.

SOLUTIONThis brand line was woven throughout the identity, embodied by the Kart Kids mascot, 'Billy,' who gazes skyward with a quiet confidence. The 'K' in the logo's typeface cleverly mimics the front of a billy cart, giving it a sporty, contemporary flair that contrasts beautifully with the playful, vintage illustration style. The use of red adds a sense of speed, energy and warmth, while the softened blue and cream tones contributes to a brand personality that is approachable and friendly.

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