Kennel Development Squad

Freelance
Challenge
The KDS had enemies. As the group rides dwindled, its reputation for bullying other athletes within the Brisbane cycling community lingered. A realignment of culture was necessary to keep hostility within the confines of the group chat and help kents unrack their Tarmac. 
Solution
We know people don’t generally like to be picked on. But, when you’re mates, bullying actually brings you closer together. So, in reference to the ‘old boy’ heritage of the majority of the team, I created a contemporary identity the shows how the KDS forms unbreakable bonds between anybody who’s got the balls to be bullied.

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Contact mitchcarrigan14@gmail.com
New Farm, Brisbane QLD