New Mindset

Freelance

Challenge

A husband and wife duo sought to make a meaningful impact in the lives of young people through a new approach to counselling and psychology. The brand needed to assure parents that their children would gain the mental tools necessary to thrive independently in the future.
Solution
Understanding that confidence grows from small and consistent acts of courage, the brand identity centres around a dynamic icon that represents this spark of bravery. The diverse colour pallete and primary serif typeface combine to create an exciting, yet approachable appeal.

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Contact mitchcarrigan14@gmail.com
New Farm, Brisbane QLD