Creating a skincare range to bring immortality to the masses.

CLIENTRA Cosmetics

PROBLEMTo ancient Egyptians, death wasn’t seen as the end—it’s only the beginning. Pharaohs were among the privileged few who got to experience the coveted afterlife. But what about the everyday Egyptians who carried the kingdom on their back? Shouldn’t they have had chance at immortality too?

INSIGHT Egypt’s ancient God of the Sun, ‘Ra’, didn’t play favourites. His life-giving rays of healing and protection could be experienced by all who walked the earth.

SOLUTIONA skincare formula that allows every Egyptian to harness the power of Ra and prepare for eternity—no golden sarcophagus needed.

To convey the supernatural power of this lotion, the bold, towering, monolithic typeface exudes God-like strength and awe. A subtle sarcophagus silhouette within the logo pays homage to eternal rest, while the organic, ghost-like illustrations and otherworldly color palette reflect the interplay between Egypt’s desert climate and the mysterious forces of the underworld.