Providing ancient kings with skin preparation for a smooth mummification.
Mummification, where the skin and flesh of a corpse are preserved after death, was the process that helped Pharaohs reach the afterlife. Unfortunately, this ritual took over 70 days to complete, and since skin starts to decompose after 3 days, the Pharaoh’s loyal servants were at risk of ruining their king’s chance at immortality. So, why not get the jump on decay by preserving the skin while it’s alive?
To help Pharaohs prepare for a smooth passage into eternity, and save their servants from added stress, a form of skin protection was developed using the life-giving rays of Egypt’s God of the Sun, Ra. The central brand line for Ra Cosmetics—"Prepare to Die"—runs through the brand’s identity, product packaging, and communication, embodying the dark ancient magic promising these supreme beings a new beginning after life.