Showing high risk employers that the best days at work should be boring.
The core idea for the brand came from the insight that when you're an employee in a high-risk workplace, anything surprising, unexpected, or exciting can actually be life threatening. So, in reality, the best days for high-risked workers are blissfully boring.
We crafted a brand identity around the line “Predictability at Work,” highlighting both the predictive analytics used by SafetyIQ’s technology and the crucial yet mundane role of safety in high-risk workplaces. The design celebrated the charm of being boring, featuring a clean typeface and a minimal colour palette, with safety yellow chosen to command attention and convey security.