Slipps is a new footwear brand making slippers so comfy, it’s hard to believe they’re from this planet. Sitting somewhere between cheap Temu slides and the eye-wateringly expensive UGGs, Slipps set out to crash-land into the Aussie market like an asteroid and leave a serious mark.
With a brand positioning unlike anything else in the galaxy, Slipps needed an identity that was felt cool, cheeky, and full of personality. The challenge was then to meld everyday comfort with a retro-futuristic space vibe that felt fresh.
The solution consisted of a custom wordmark inspired by vintage space-age print from the ’70s and ’80s. Its soft, rounded curves are so inviting, you could imagine slipping your cold feet straight into the letters. We also introduced Slipp—our slightly clumsy astronaut mascot. I’m still unsure if he’s gracefully floating through space or accidentally slipping on his arse, but one thing’s clear: he's headed for maximum comfort, even if he loses a slipper along the way.
Illustration
mitchcarrigan14@gmail.com
Spotify