TENAZ

Brand Identity
PROBLEMThree seasoned traders, each with decades of experience, grew tired of the bureaucracy of their corporate employer and decided to start their own company. This small, dynamic team wanted a brand identity that would disrupt the stale landscape of meat industry brands.

INSIGHTTheir previous employer was a Portuguese company, so, as a cheeky jab, the name of their new venture would be ‘Tenaz,’ meaning ‘tenacious’ in Portuguese. The tagline came naturally—‘Unstoppable.’ This clever wordplay became the foundation for the brand’s positioning.

SOLUTIONStarting with the wordmark, a bull's head was subtly embedded into the silhouette of the 'Z,' referencing both the meat products they trade and the 'Unstoppable' mindset of a charging bull. The typography conveyed a sense of solidity, groundedness, and strength. This conceptually rich design was paired with a monochromatic color palette and strong imagery creating a refined and contemporary aesthetic.