Visit Toowoomba

Shillington College

Challenge

Toowoomba is the second-most-populous inland city in the country after the nation's capital of Canberra, and is known for its world-class gardens, burgeoning creative scene and historical centre. However, many Australian’s still believe there’s nothing to do on a holiday in Toowoomba.
Solution
Wait a second–isn’t the best thing about holidays doing nothing? Using this insight, I created a bright, bold and brash tourism campaign to encourage more visitation to Queensland’s best kept secret. As well as leveraging one of the great yaht-rock ballads to capture the spirit of T-bah!


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Contact mitchcarrigan14@gmail.com
New Farm, Brisbane QLD