Showing millennials that best way to help break a beer habit is with more beer.
CLIENTBrewDog
PROBLEMAs responsibility continues to mount onto the shoulders of millennial males, many are finding they need to cut back on their booze habit. But let’s face it—cutting down on the beers isn’t easy when it’s part of your routine and social circle.INSIGHTDrinking is often seen as acceptable only in certain contexts or at certain times. But with alcohol-free beer, you can enjoy cracking cold one whenever you bloody well like—no rules, no judgment.
SOLUTION
Turns out, the best way to help men with their beer habit is... more beer! BrewDog’s new campaign, “It’s Never Not a Good Time”, redefines beer drinking by highlighting how alcohol-free options fit perfectly into any moment, any day, any situation. BrewDog's alcohol-free beer cheekily transforms once “inappropriate” moments into being totally “beer-worthy”, proving that BrewDog is a man's best mate for kicking alcohol.
Storyboard for “The Dentist” - TVC (15sec)
This concept can be rolled out to feature other rediculous beer-worthy moments such as a pilot flying a plane, a surgeon during a heart transplant, or a school teacher in the middle of 4th period english.