Selling the value of branding in a single, slimy handshake.

CLIENTDSR Branding

PROJECTDirect Mail - DSR Branding

SUMMARYCompanies in the energy, mining, and resource sector do not see the long-term value of a strong brand. In their eyes, a $5 logo from a freelancer on Fivver is a sound marketing investment. So, selling the services of a branding agancy is a tough task.

However, what they do see value in is building relationships. And the hallmark of a good rapport builder is a strong handshake. Everyone knows that to have anything less than a firm grip will ruin your chances of gaining someone’s trust and respect.

So, to communicate how imporant a company’s brand is in building strong business relationships, myself and the team at DSR Branding created a direct mail peice that put it in terms they would instantly understand. Or give them the heebie jeebies.