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PROBLEMBaby Boomers have been slow to adopt on-demand food delivery services. Despite the fact that food is one of the best ways for Boomers to experience new cultures, their reluctance to embrace mobile apps has caused them to miss out on the convenience of enjoying worldly cuisines from the comfort of their own home.

INSIGHTIn most households, the journey to ordering takeaway food is often far from smooth. In fact, it can feel like an adventure in itself. In its own way, the events leading to dining in can be just as tense, action-packed, and exciting as any overseas exploit.

SOLUTION To capture these moments of drama, thrill and frenzy before the of ordering takeaway, we used the voice of global exploration, discovery and adventure, David Attenborough, to help narrate.

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