Giving Aussies the confidence to reclaim an ice cream icon with their bare hands.
CLIENTWeis Bar
PROBLEMWeis is an iconic Queensland brand loved worldwide, with significant markets in North America, Japan, and beyond. However, Aussies seem to have forgotten their once-favourite ice cream and no longer want a bar of it.INSIGHTWhat makes the Weis bar stick out amongst other ice creams is, ironically, the absence of a stick. Coincidentally, its design perfectly embodies the laid-back, no-fuss Aussie attitude. With a Weis bar, you grab it, you eat it. It doesn’t get any simpler than that.
SOLUTION
To help this Aussie ice cream brand reclaim its home territory, Weis’ new brand campaign, “No stick. No worries.” celebrates the carefree confidence that defines both Aussies and the Weis bar itself. The campaign shows that if you’re Australian, then you’re naturally going to love a Weis bar, showcasing all the moments where Aussies don’t need sticks—just their bare hands.
TELEVISION ADVERT
“The Huntsman”
EXECUTIONThis idea can be executed to show Weis bar lovers fearlessly grabbing snakes, toads, cockroaches–as many creepy crawlies you can poke a stick at!
POSTER SUITE
“It feels right.”
EXECUTION
Because these posters are giving plenty of ‘big stick energy’ (especially that middle one), they’d be a tough sell. But, hey... this is what portfolios are for, right?